Friday, November 16, 2012

The "Twinkie Takers" Have Won

A world without Twinkies? It's difficult to imagine! Dismay and concern permeates social media circles today with news that Hostess plans to declare bankruptcy in the wake of a nationwide strike by company workers. Gastronomically speaking, the disappearance of Twinkies is no big loss, yet there's no denying the cultural significance of the brand. Ads for Twinkies and Hostess Cupcakes were ever-present in the comics I grew up with as a kid (check out this Ross Andru drawn touchstone of the silver age):

The-Twinkie-Takers

Not all is lost however for afficianados of the artery clogging treat. Here in Canada, Twinkies are produced by Saputo and are thusly unaffected by the strike. My American friends are always welcome to come up and sample our northern cuisine, which will apparently now include Twinkies alongside Beaver Tails, Tim Horton's Donuts, Poutine and other delights.

(EDIT: I was wrong. Saputo hold the rights, but apparently don't make Twinkies here in Canada. Sorry about that USA. Looks like you're out of luck. You might want to try the Ah Caramels though - they're awesome!)

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