Everyone's a Sales Person

I believe it's the job of everyone who works for a living to sell.

"I'm not in sales" you say?

Fact is, you are - maybe not in the conventional way you think of a "sales person", but trust me, if you're working for a living, you're selling (or probably should be).

Here are some examples of people who "sell" on the job: 

• Your hairstylist
• An office cleaner
• A cook
• A server
• Police officers
• Your doctor

Do you go the same hairstylist on a regular basis? If yes, that individual has successfully sold you on the merits of their work. The office cleaner? They make your workplace more inviting. What about the cook and server at your favorite restaurant? Quality food served with a smile goes a long way in convincing restaurant patrons to return to a place of business. The local police - by enforcing the law, are in the business of selling your city as a safe place to live, work and visit. Do you have a regular physician? He or she has sold themselves as someone you can trust - with your life!

You see? Everyone sells.

It's not always about the hard-sell. There's a lot to be said for simply doing whatever it is you do well, and doing it with a smile.

That's sales!